November 24, 2022 - Entertainment Post

Instagram’s Most Unused Feature And How Stooty Technologies Is Turning It Into Gold Mine

Entertainment Post Staff on November 24, 2022

Instagram’s most forgotten feature, Instagram Guides, launched in 2020 and likely due to its lack of coverage – Maybe because of something like a global pandemic, not many people noticed, but this startup for creatives is using their platform to highlight creative resources in a cool new way!

Instagram Guides are like a miniature blog right on Instagram, and unlike any other Instagram feature, they allow users to scroll through a curated collection of feed posts, products, or locations from across Instagram, bringing it all together with your commentary as you would curate something like a Spotify playlist.

@Wearestooty on Instagram is using this feature to highlight creatives from producers, engineers, and artists and even giving their platform to upcoming creatives with the skills but a small music production setup.

Stooty Technologies partnered with V, a creative digital marketing agency founded by Influencer turned Digital Marketer & Data Scientist, Paris Jolly.

“PLNTED Digital is an elite team of content creators with digital marketing skills that allowed us to see how social media features such as Instagram Guides could be used as a community-building tool,” says Dante Richardson, co-founder of Stooty Technologies.

“We now have the ability to really help people find creative resources in a location of their choice using a platform they are familiar with. Creatives can now use Stooty IG to promote their services for free. We want to become the first place people look for creative resources.”

All creatives have to do to be featured on Stooty’s Instagram Guide is to write Stooty a direct message on Instagram or any other social media platform Stooty has a profile. “It’s completely free, and the perks of being featured on the guide is that Stooty will be paying Instagram to advertise its IG page that includes free promotion for creatives in our guide,” says Dante Richardson. “You can beat that when you’re trying to get your creative business off the ground.”

Stooty is looking forward to the launch of the Stooty platform, an app and services made with all creators in mind. Stooty has partnered with Launch NY, a venture development firm that helps technology scale their startups. Stooty’s mission is to create a destination for all creatives, influencers, studio operators & entrepreneurs to manage their businesses seamlessly, and produce any media-based content with ease.

So far Stooty has caught the attention of creatives worldwide and if you would like for your skill to be showcased on the Stooty platform sign up here.

Baden Bower on what a publicist can do for a musician

Entertainment Post Staff on November 24, 2022

Budding musicians will always find it difficult to stand out amongst the crowd. Many people are trying to make it in the industry every day, and it can be hard to make a mark. According to Music Entrepreneur HQ, over 90% of artists are undiscovered, while only 0.11% are considered mainstream or popular.

One way to rise above this tough competition is by hiring a publicist who can be a valuable partner in advancing the success of a musician’s career. Publicists help in getting an artist’s name more well-known.

Music PR Agency Baden Bower shares some of the things a good publicist can do for a musician’s career:

Create and implement a publicity campaign

Publicists can develop and execute a plan to get media coverage in print, online, radio, and television. They can help their clients get the most exposure possible by targeting media outlets that are likely to be interested in their music and pitching them accordingly.

Good publicists can also help create press kits, secure interviews, ensure online presence, and make it possible to have appearances on radio, TV shows, podcasts, and more.

Develop relationships with members of the media

Publicists ensure that musicians make the most of their opportunities and reach the right people with their music. They have great relationships with members of the media and can pitch relevant news stories to them. Building relationships with the media can be time-consuming and daunting, but it’s essential to take a music career to the next level.

Write press releases

Musicians have a story to tell or a message to share through their work but may not know how to relay it effectively to the press. Publicists can help with this. They can prepare press releases about their client’s new albums or tours and ensure they are newsworthy, well-written, and include all the relevant information.

Manage social media presence.

A study by MusicWatch shows that 60% of people visit music streaming platforms after seeing an update on social media, which is also one of the best ways to connect with fans and build a brand in today’s digital world. A good publicist helps clients create and maintain a strong social media presence. They can help develop strategies and handle the daily posting and engaging with fans. They can also help handle negative publicity, which is bound to happen when musicians are in the public eye.

For musicians, getting their name and music out there should be a top priority when starting a career in the industry. The quality of the music they produce won’t matter if listeners don’t know about it. This is where a highly skilled team of publicists comes in – to ensure publicity and help musicians stand out despite the competition.