IMAX has adjusted its North American exhibition schedule to give Spider-Man: Brand New Day access to select digital screens while continuing to show The Odyssey. The move follows the superhero film’s strong opening weekend and changes premium-format availability for moviegoers.
Key Takeaways
- IMAX will split select North American digital screens between Spider-Man: Brand New Day and The Odyssey.
- The schedule change follows the opening weekend performance of Spider-Man: Brand New Day.
- The Odyssey will continue playing across all 41 IMAX 70mm film locations worldwide.
- IMAX reported strong international box office results for Spider-Man: Brand New Day.
- The revised schedule begins with select digital IMAX locations in North America.
The IMAX Spider-Man screens schedule has been revised in North America after IMAX announced that Spider-Man: Brand New Day will begin sharing select digital locations with The Odyssey. The change follows the superhero film’s opening weekend performance and expands premium-format availability while maintaining exhibition for Christopher Nolan’s historical epic.
IMAX Revises North American Screen Allocation
IMAX confirmed that Spider-Man: Brand New Day will begin playing in select digital IMAX locations across North America starting Aug. 6. The revised exhibition plan allows the Sony Pictures release to share premium screens with The Odyssey, which had previously occupied the company’s North American network following its theatrical debut.
The updated schedule affects select digital IMAX theaters while preserving the existing presentation strategy for large-format film locations. The decision represents a change in exhibition planning after the opening performance of Spider-Man: Brand New Day exceeded expectations at the global box office. Readers following the film’s rollout may also be interested in early Spider-Man screening reactions.
The revised allocation enables audiences to access both films in premium formats without removing The Odyssey from IMAX’s ongoing theatrical schedule.
Spider-Man Opening Weekend Drives Schedule Change
The adjustment follows the strong theatrical launch of Spider-Man: Brand New Day, which generated one of the largest opening weekends recorded for a theatrical release.
Digital IMAX Locations Add Spider-Man Screenings
IMAX stated that international demand for Spider-Man: Brand New Day also contributed to the expanded premium-format rollout. Before the North American schedule adjustment, the film had already generated IMAX box office revenue in China, Japan, and South Korea.
According to IMAX, the superhero film delivered strong results across those territories, including a record IMAX opening weekend in South Korea. Japan also reported a successful opening despite the film already sharing premium screens with another release.
The expanded North American schedule allows additional digital IMAX locations to screen the film while preserving existing commitments to The Odyssey. The release also continues the long-running theatrical presence of the Spider-Man franchise, a topic explored in franchise reboot history.
IMAX Chief Executive Officer Rich Gelfond stated that the Spider-Man franchise has consistently delivered strong results for the company’s premium exhibition format and said the latest release continued that performance following its opening weekend.
The Odyssey Retains Premium Film Format Presence
Although IMAX has adjusted its digital screen allocation, The Odyssey will continue playing across the company’s premium film network.
IMAX 70mm Locations Continue Exhibition
IMAX confirmed that Christopher Nolan’s film will remain in all 41 IMAX 70mm film locations worldwide. Those theaters will continue presenting the feature in its original large-format film version while digital venues begin accommodating both releases.
The company also stated that The Odyssey will continue playing throughout its network through at least Sept. 17. The ongoing schedule preserves access for audiences seeking the film’s IMAX presentation while allowing the company to respond to demand for Spider-Man: Brand New Day.
Nolan has remained a longtime supporter of the IMAX format, and The Odyssey was filmed entirely using IMAX cameras. That production approach formed part of the film’s original premium-format release strategy. Additional context on the film’s reception is available in early reactions to The Odyssey.
The revised schedule does not alter the dedicated IMAX 70mm engagements established for the film.
International IMAX Performance Supports Expanded Release
IMAX reported continued international demand for both films as they expand across global markets.
Spider-Man: Brand New Day generated IMAX box office revenue in China, South Korea, and Japan before its additional North American rollout. The company stated that China produced the largest IMAX total among those territories, while South Korea established a new market record for an IMAX opening weekend.
Japan also recorded a successful launch despite operating under a shared premium-format schedule.
At the same time, The Odyssey continues its international rollout. IMAX confirmed that the film still has scheduled debuts in South Korea and China during August, followed by Japan in mid-September.
The company’s international calendar allows both titles to continue expanding across different markets while adapting exhibition plans according to regional release schedules. Interest surrounding Spider-Man: Brand New Day has also extended beyond theatrical performance, with attention on Tom Holland and Zendaya updates following the film’s release.
Shared Exhibition Plan Begins Across North America
The revised exhibition strategy begins with select digital IMAX theaters in North America while preserving premium film presentations already scheduled for The Odyssey.
The updated allocation reflects IMAX’s decision to provide access to both releases rather than dedicating its digital network to a single title. Digital IMAX locations will begin sharing exhibition responsibilities, while IMAX 70mm venues continue presenting The Odyssey exclusively.
No additional changes to the exhibition schedule beyond the announced rollout have been confirmed. IMAX has stated that both films will continue playing across different parts of its global network as their theatrical releases continue.
Frequently Asked Questions
Why did IMAX change its screen schedule for Spider-Man: Brand New Day?
IMAX revised its North American exhibition plan after the film’s strong opening weekend and expanded its availability across select digital IMAX locations.
Which IMAX locations will show Spider-Man: Brand New Day?
The film will play in select digital IMAX theaters across North America beginning Aug. 6 while continuing its international rollout.
Will The Odyssey continue playing in IMAX theaters?
Yes. The Odyssey will remain in all 41 IMAX 70mm film locations worldwide and continue playing throughout the IMAX network under the announced schedule.
How are IMAX digital screens being divided between the two films?
Select digital IMAX locations will share exhibition between Spider-Man: Brand New Day and The Odyssey, while IMAX 70mm theaters continue showing The Odyssey.
What international IMAX results were reported for Spider-Man: Brand New Day?
IMAX reported strong box office performance for the film in China, South Korea, and Japan, including a record IMAX opening weekend in South Korea.
