By: Nic Abelian, AnotherZero
In an era where endless scrolling on TikTok and Meta platforms has become the norm, an innovative wave is set to redefine digital interactions. Enter DUEL, a platform that promises to transform the landscape of entertainment and social media consumption with its innovative approach.
Founded by Carson Ingle, a prodigy in the realms of entertainment and technology, DUEL has quickly emerged as a disrupter to the big three in social media. At just 29 years old, Ingle’s vision for DUEL was crystallized through tireless work alongside an impressive advisory board comprising industry stalwarts like Garth Ancier and Jamie Miller. Their collective backgrounds provided the guidance needed for DUEL’s user experience to flourish in today’s ever-evolving media landscape.
Ingle’s journey from launching his first company at 15 to leading this latest venture is nothing short of remarkable. With a portfolio that includes award-winning video production and launching charity driven AR projects on Snapchat – Ingle’s track record speaks volumes. The other company Carson leads as CEO, Hello Good Club, showcases his commitment to leveraging technology for social good, delivering apps like Read to Feed for Heifer International or creating Roberto Clemente’s national community service challenge, the Clemente Community Challenge.
DUEL operates on a simple yet captivating premise: users submit video entries into themed content battles – or ‘DUELS’ – ranging from dog costumes to knitting showdowns like ‘Fistful of Yarn.’ Each entry is scored by the users to determine who advances to the Finale and who ultimately earns the grand prize. These contests not only foster community engagement but also offer brands an opportunity to curate brand-safe user-generated content using DUEL’s AI moderation, which ensures all submitted videos align with its brand values.
And what are those values? DUEL claims to offer an unbiased, even playing field for everyone’s content, happy interactions between users, and ongoing animal rescue efforts – each winner of their invite-only Tricks for Treats Duel received a years-supply of treats and a donation of the same amount to a shelter of their choice.
But what sets DUEL apart in the crowded space of social apps? According to Ingle, “Each DUEL is distinct. We’re creating a library of IP fueled by user-generated content that will pair with movies, video games, brands, and more… Imagine the next big baking star isn’t chosen on a soundstage in Hollywood; they’re chosen by the global baking community.” This vision underscores DUEL’s unique proposition: engaging content with a purpose.
The engagement metrics around ‘Spooky Looks: Paws Edition’ – DUEL’s dog costume contest around Halloween last year during the app’s invite-only period – exemplified how these online events can captivate niche audiences without necessitating high production costs associated with traditional social media, movies or TV shows. User-generated content offers endless interactive entertainment opportunities for users worldwide.
The implications of such an innovation extend beyond mere entertainment; they signal a shift towards more interactive and purpose-driven online experiences. As viewers grow weary of passive consumption via traditional social media feeds filled with mundane updates or polarizing political opinions, platforms like DUEL offer fresh alternatives that prioritize creativity and community engagement over mindless scrolling.
Moreover, DUEL’s model taps into an existing marketing strategy: competitions with prizes. However, it elevates it by providing brands with their own ‘streaming’ service for gathering user-generated content that enhances their overall content strategy.
To experience this blend of competition and creativity firsthand, download DUEL today and join the revolution transforming how people consume media and engage online.
In conclusion, platforms like DUEL stand out not only for their innovative use of technology but also for fostering genuine connections among users worldwide. By prioritizing purpose-driven content creation within an engaging framework, DUEL is poised to redefine digital experiences profoundly.
Published by: Holy Minoza
