By: Mae Cornes
The International Fashion and Clothing Exhibition (IFCO) in August 2024 is gearing up to be a major event in the global fashion calendar. It will bring together 300 exhibitors from all over the world in the city of Istanbul, which sits at the crossroads of East and West. As Europe’s biggest fashion trade fair, IFCO provides an unbeatable stage for showcasing the newest trends in the apparel industry.
Standing out in a crowd of exhibitors is no easy feat, but that is where Baden Bower comes in. This fashion PR agency is known for its creative strategies and guaranteed media placements. Its goal? Exhibitors should be in the spotlight to boost IFCO’s reach and influence.
IFCO August 2024: A Global Fashion Convergence
In Istanbul this August, IFCO will unite the global fashion industry under one roof. The event covers 30,000 square meters and features various apparel—from womenswear to footwear —that caters to various market segments. The format is designed for efficiency, where speed dating-style B2B meetings become fertile ground for forging new relationships between brands, buyers, and manufacturers.
Turkey’s role in fashion has gained prominence here, offering a platform that invites international collaboration. At the same time, with its advanced designs, the IMA Trend Area looks at where fashion is headed. WGSN’s expert insights and the curated collections at “The Core” further cement IFCO’s position as a trendsetter.
Baden Bower’s PR Strategy: Guaranteed Visibility and Impact
Baden Bower brings a fresh approach to public relations, focusing on securing media coverage with guaranteed results. The agency builds its strategy on strong relationships with renowned publications, ensuring clients’ stories gain prominent exposure. Baden Bower’s CEO AJ Ignacio explains, “Our clients invest in results, not just promises. Our commitment to delivering real value is to guarantee specific outcomes like media placements or increased brand awareness.” This approach has garnered many positive Baden Bower reviews from its clients.
Yet, some industry experts express concerns about guaranteed media placements. An anonymous source mentions, “While guaranteed placements secure visibility, they don’t always match the organic narrative that audiences connect with. There’s a risk that focusing too much on quantity could dilute the brand’s message.” This point raises the need to balance securing coverage and maintaining storytelling that aligns with the target audience.
Ignacio responds by emphasizing the importance of quality in Baden Bower’s approach. “Our focus is crafting narratives that truly connect with the audience, rather than ensuring visibility.”
A standout element of Baden Bower’s technique is advanced artificial intelligence (AI) analytics, which allows for tailoring campaigns to each client’s needs. This enables the agency to create highly targeted campaigns that reach the right audience. The agency’s dedication to ethical practices has earned it a strong reputation in global PR, with over 500 successful story placements in renowned publications.
For exhibitors at IFCO in August 2024, Baden Bower’s guaranteed media placements provide substantial visibility and credibility. The agency’s ability to help its clients get published in Marie Claire, Forbes, Vogue, Grazia, GQ, and other renowned fashion publications within 72 hours offers brands an advantage, allowing them to build on the momentum generated by the event.
Balancing Media Coverage with Brand Integrity
For exhibitors at IFCO, media coverage establishes authority and trust in the market. Appearing in respected publications can influence how a brand is perceived. Thoughtful media pitching ensures that IFCO exhibitors are seen as leaders, driving growth and sales.
Baden Bower also enhances clients’ digital presence by creating “As Featured On” sections on their websites and displaying logos from major publications. This approach improves SEO rankings and conversion rates.
As the clock ticks down to IFCO in August 2024, the partnership between the event and Baden Bower will create ripples throughout the global apparel industry. With a focus on guaranteed media placements, exhibitors can seize this opportunity to gain an edge in the fashion industry. “In fashion, being visible is not enough. You need to be unforgettable—and that’s where we come in,” Ignacio concludes.
Published by: Martin De Juan
