This week has been hard for swifties.
Fans looking forward to securing tickets for Taylor Swift’s Era Tour during Friday’s scheduled public sale should hold still. Ticketmaster announced the cancellation on Thursday.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been canceled,” the company said.
However, they gave no further details about a postponement.
The news follows a week of uncertainty for many Swifties. Originally, advance tickets were available to users who qualified for the Ticketmaster Verified Fan program. However, minutes into the process, people started complaining about site errors and lengthy waiting times.
Fans said they waited in line for over five hours.
Moreover, hours after the sale began, Ticketmaster announced that buyers who wanted a ticket to the West Coast shows could not begin buying until 3 p.m. local time instead of the original schedule at 10:00 a.m. It includes shows in Los Angeles, Seattle, Las Vegas, and Santa Clara, California.
To cap it all off, Capital One cardholders have moved their presale from Tuesday to Wednesday. Unfortunately, the sale is only available for a few hours.
Ticketmaster released a statement on Thursday in an attempt to explain the confusion. It also revealed that Swift’s tour had broken Ticketmaster’s record. The Eras Tour sold more than 2 million tickets on Tuesday. This marks the bestselling show by the artist in a single day.
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Eras Tour on Ticketmaster
To be verified and participate in the presale, Ticketmaster pre-registered individuals “to help manage high demand shows – identifying real humans and weeding out bots. Keeping bots out of queues and avoiding overcrowding helps to make waits shorter and on sales smoother.”
According to the company, around 3.5 million people have pre-registered. Additionally, they sent codes to 1.5 million people while the rest waited in line.
“Historically, working with Verified Fan invited codes has worked as we’ve been able to manage the volume coming into the site to shop for tickets,” Ticketmaster stated.
“However, this time, the staggering number of bot attacks as well as fans who didn’t have invite codes drove unprecedented traffic on our site, resulting in 3.5 billion total system requests – 4x our previous peak.”
The company continued: “It usually takes us about an hour to sell through a stadium show. But we slowed down some sales and pushed back others to stabilize the systems. The trade-off was longer wait times in queue for some fans.”
Ticketmaster further explained that considering the traffic volume they had this week, Swift must perform in more than 900 stadium shows to address the demand.
“While it’s impossible for everyone to get tickets to these shows, we know we can do more to improve the experience, and that’s what we’re focused on,” the company said.
The Swifties’ flocking came after Swift set additional dates on the Eras tour, not only once but twice. She wants to set a sum of 52 dates in the US today. International tour stops are yet to be announced.