In Russia, a hamburger and two potato fries will be installed in replacement of the former McDonald’s restaurants, according to the local company, revealing in an advertising campaign about the change before its official reopening on Sunday.
In May, following over three decades in Russia, McDonald’s Corp announced it was putting its restaurants on sale in Russia to one of its local licensees. It will prompt a rebranding under a new label that has yet to be disclosed.
“The logo depicts the restaurant’s two main symbols: two yellow potato fries and a yellow-orange burger,” stated the press service. “The logo’s green background symbolizes the quality of products and service that guests are used to.”
The new owner of McDonald’s Russia, Alexander Govor, seeks to reopen all restaurants in the span of two months and to conduct an expansion to 1,000 locations from the current 850.
Per Russia’s anti-monopoly service, which supported the buyout, McDonald’s – whose logo is a huge M, best known as the Golden Arches – keeps the right to purchase its Russian restaurants back within 15 years.