By: Publicity for Good
Clean-label barley water brand supports athlete performance and recovery for fighters at one of the Southwest’s anticipated MMA events
Laughlin, NV., (May, 2025) – Organic barley water brand Graasí is once again stepping into the cage—this time as the official hydration sponsor of BORROKA 3, the widely followed MMA event taking place June 21 in Laughlin, Nevada, hosted by BORROKA Promotions.
As a clean-label beverage known for fusing ancient hydration wisdom with modern performance science, Graasí is reinforcing its growing presence in the combat sports world. The sponsorship comes following Graasí’s collaboration with BORROKA 2 in Las Vegas earlier this year.
Graasí’s organic barley waters will be available to all fighters throughout the event, offering nutrient-rich hydration enhanced with vitamins C, D, and zinc—formulated to support endurance, recovery, and immunity.
“Partnering with Graasí Water is a suitable match,” said Randel Aleman, founder of BORROKA Promotions. “Our fighters require focused performance and recovery. With Graasí’s emphasis on clean, nutrient-rich hydration, we aim to provide our athletes with additional support in and out of the cage.”
The BORROKA series, known for showcasing competitive talent and rising MMA stars, draws fighters, trainers, and fans from across the Southwest. With Graasí’s support, the June 21 event will highlight not only engaging entertainment but also athlete wellness and sustainable performance.
“This partnership is about more than branding—it’s about performance, preparation, and purpose,” said Peter Lipari, athlete agent with MAG who helped broker the deal. “Graasí Water and BORROKA share a commitment to fostering stronger athletes and healthier communities, and this is an early step in that direction.”
The partnership signals a broader push by Graasí to build connections with athletic communities and wellness-forward organizations. Made in the USA and crafted with sustainably sourced organic barley grass, Graasí’s functional beverage is low in sugar, naturally flavored, and vegan—offering an alternative to high-sugar sports drinks that often dominate the cage-side cooler.
“Graasí exists to support people who push their limits,” said Chris LaCorata, founder of Graasí. “These fighters train and perform at demanding levels. We’re proud to provide hydration that aims to match their commitment.”
Graasí’s presence at BORROKA 3 will include branded hydration stations, digital promotions, and exclusive athlete content. The activation will also highlight Graasí’s signature flavors, including Cucumber Lime, Citrus Mint, and Lemongrass Ginger, each designed to be refreshing and functional without compromise.
As the organic beverage category continues to grow, Graasí is carving out space as one of the emerging national barley water brands bridging functional hydration and everyday wellness. With its expansion into performance sports, the brand is reaching a broader audience of consumers seeking clean fuel before, during, and after training.
Tickets for BORROKA 3 are available now through borrokapromotions.com, with the event scheduled to take place at the Laughlin Event Center. Fight card details will be announced in early June.
Graasí’s organic barley waters are available nationwide through graasi.com, with free shipping and direct-to-consumer bundles. Retail expansion is underway through national distributor KeHE.
About GRAASI Organic Beverages
GRAASI is a premium organic barley water brand designed to provide clean, plant-based hydration for performance and recovery. Packed with electrolytes, antioxidants, and immune-supporting ingredients, GRAASI offers a natural alternative to artificial sports drinks aimed at health-conscious consumers and athletes focused on consistent performance.
For more information about Graasí, their products, services, and latest company updates, visit https://graasi.com/.
Press Contact:
Heather DeSantis Holmes
heather@publicityforgood.com
1+ 828-332-5307
Disclaimer: This article is intended for informational purposes only and is not a substitute for professional medical advice, diagnosis, or treatment. Individual results with products mentioned may vary based on personal health conditions and lifestyle. Readers are encouraged to consult with a qualified healthcare professional before making any changes to their diet, hydration, or wellness routines.
