By: John Glover (MBA)
So there’s this artist named Jaziré, and let me tell you, she’s not just another name in the Seattle and Tacoma hip-hop scene. She’s doing some seriously cool things and making moves that are changing the game for artists out here. Not only is she creating a space where artists can thrive creatively, but she’s also making sure they can do it safely, without all the weird stuff that tends to come with the music industry. And now, she’s gearing up for something big—a major event that’s going to put her and her label, Above the Record, on the map in a whole new way.
The Purple Carpet Event—November 2nd
Photo Courtesy: Jaziré / Above The Record LLC
November 2nd, Jaziré and her team are throwing a Purple Carpet Event in Tacoma, and it’s going to be massive. This isn’t just any regular showcase; we’re talking about a legit purple carpet rollout, with some of the biggest names in the area coming through. Hosting the event is none other than Kwabi, a well-known event coordinator in the scene. Plus, the Mayor of Tacoma, Victoria Woodards, is going to be the special guest speaker—yeah, you read that right, the Mayor is involved!
And if you thought that was it, hold on. There will be live performances by Shaina Shepard and a bunch of other artists who are guaranteed to bring the energy. This event is all about celebrating the community, the culture, and the music that’s been growing out of Tacoma and Seattle. It’s a night for artists to come together, network, perform, and get recognized. So, if you’re in the area, this is something you do not want to miss.
Above the Record: Where Artists Thrive
Jaziré is the founder of Above the Record, LLC, and what she’s doing with it is super inspiring. The whole purpose of her company is to help urban artists grow, succeed, and feel supported—something that’s so crucial in the music industry. Her label isn’t just about signing artists and putting out music. It’s about building a safe, inclusive environment where artists can truly thrive.
The mission at Above the Record is to foster top talent and create a supportive culture within the team. The label’s vision is even bigger: to empower artists to go global, rack up awards, and create chart-topping hits that drive massive growth through tours, streaming, and more. Jaziré’s whole focus is on creating a community where artists don’t just survive—they flourish.
Jaziré’s Story: From El Paso to Tacoma
A little backstory on Jaziré: she was born in El Paso, Texas, but grew up in Tacoma, WA. She’s been passionate about music for as long as she can remember. Her African American and West African roots—specifically from Nigeria and Ghana—have deeply influenced her sound. She blends R&B, soul, hip-hop, and a little futuristic pop to create something really unique.
Recently, she’s been making waves with her upcoming debut EP, which is supported by Tacoma’s Arts and Cultural Vitality Division. That’s a big deal! She’s also performed alongside Juvenile at the South Sound Music Festival, which definitely put her on the map as someone to watch in the local scene.
But here’s the thing—Jaziré isn’t just about making music. She’s deeply involved in community activism, using her platform to advocate for important causes. For her, music is more than entertainment; it’s a way to unite people and bridge divides. Her songs are all about celebrating life, telling powerful stories, and spreading joy.
What to Expect
The Purple Carpet Event on November 2nd is shaping up to be a night no one will forget. With Mayor Victoria Woodards showing up, Kwabi hosting, and performances from artists like Shaina Shepard, the stage is set for something really special. And it’s all being organized by Jaziré and her team at Above the Record.
Jaziré is doing incredible things for the hip-hop community in Tacoma and Seattle. She’s giving artists the platform and support they need to succeed, and this event is just the start of something bigger. If you’re serious about hip-hop or just want to see what the future of music looks like in the Pacific Northwest, you’ve got to be there.
This is more than just an event; it’s a movement. And Jaziré? She’s leading the charge.
Published by: Khy Talara
