In the dynamic world of podcasts, where diverse voices capture the attention of many, one name stands out: Nip Swag. Originating from the lively streets of San Francisco and now thriving in Atlanta, his podcast has become a cultural sensation, drawing in listeners with its unapologetic authenticity and thought-provoking discussions. Nip Swag has deep roots in the entertainment industry, and his background, coupled with his passion for storytelling, gives him a unique perspective that resonates with audiences across the country.
Nip Swag, who has spent over a decade living and working in Atlanta, has a rich and varied background in entertainment. Since 2005, he has owned and operated the independent record label, Feet 2 Da Concrete Ent., which has contributed to his strong connection with the local music scene. His experience doesn’t stop there—Nip Swag has served as the chief editor for Hoodstar Magazine, a publication dedicated to highlighting underground artists and street culture. His writing has also been featured in several notable publications, such as Ozone Magazine and Mandatory Business Magazine, further solidifying his role as a storyteller and advocate for voices in the hip-hop community. Not one to stop at writing, Nip Swag also created Pullupmagazine.com, a platform that reflects his ongoing commitment to elevating rising stars in the music industry.
Currently, Nip Swag co-hosts the Necessary Unnecessary podcast with Frisco, an equally dynamic figure who brings his own colorful experiences to the table. Frisco, a versatile entrepreneur and fashion designer, adds another layer of depth to the show. His past as a former exotic dancer at Onyx, one of Atlanta’s most famous clubs, brings an unapologetic and raw edge to the podcast’s conversations. Together, Nip Swag and Frisco deliver an authentic, boundary-pushing approach to podcasting, offering listeners a blend of entertainment, education, and real-world perspectives.
Since its launch in August 2023, the Necessary Unnecessary podcast has set out with the bold goal of creating a media network that entertains and educates. Nip Swag and Frisco are committed to building a platform where diverse stories can be told, perspectives can be challenged, and where listeners can feel empowered to explore complex, often controversial topics. Whether it’s about culture, relationships, or personal development, they provide a space where listeners are encouraged to think critically and engage deeply with the issues at hand.
The podcast frequently features a variety of notable guests, each of whom brings their own unique insights and experiences to the discussion. From Torica to Fillmoe Mike (a radio host from Kmel), and from legendary producer Sean T to Boy Toy and The Stripper Whisperer, these individuals enhance the depth of the podcast’s conversations and ensure that each episode offers something new and insightful. These guests aren’t just participants; they are contributors to the ongoing dialogue that Nip Swag and Frisco foster—a dialogue centered on authenticity, honesty, and raw self-expression.
The Necessary Unnecessary podcast doesn’t shy away from bold topics. Episodes dive into the dynamics of Kingology versus Queenology, exploring gender roles and power structures. They dissect the origins of superheroes versus supervillains, drawing parallels to real-world narratives. Discussions around emasculation versus defeminization provide deep reflections on society’s evolving views of masculinity and femininity. The show also delves into the trend of black athletes dating outside their race, adding a thoughtful layer to discussions of race, identity, and relationships. Alongside these hard-hitting topics, the podcast also highlights matters of the heart, with episodes exploring the complexities of fighting for love and the allure of figures like Diddy. Celebrating women in hip-hop and the importance of self-expression are themes that further add to the richness of the conversation.
As its audience continues to grow, the Necessary Unnecessary podcast is proving that there is power in bringing diverse and underrepresented voices to the forefront. The podcast stands as a testament to the value of authenticity in an increasingly curated digital world. With each new episode, Nip Swag and Frisco invite their listeners to explore new perspectives, reflect on their own views, and celebrate the diversity of thought and experience that the world has to offer. Whether you’re tuning in for entertainment or enlightenment, there’s no doubt that the Necessary Unnecessary podcast will leave you thinking—and wanting more. So, join the conversation, because there’s always room for another voice in the ever-expanding world of the Necessary Unnecessary podcast.
Published by: Nelly Chavez




