Whatever country you take as an example, there will be migrants. Even if it is not a very well-developed country, there will still be people who have come to live permanently from another country. The point is that migration has accompanied humanity at every stage of its development, and it is safe to say that it will continue to do so.

Migration is, one might say, an ineradicable phenomenon. Our ancient ancestors also actively migrated. They could walk in large groups for many hundreds of kilometers to find a better place to live. They did this to find food, water, protection from natural disasters, barbarians and predators, and so on.

Modern people migrate in even greater numbers. Of course, the situation has been affected by the development of transport. Today, covering a long distance can be as simple as spending a few hours comfortably seated on an airplane.

The reasons for migration have evolved, too. Nowadays, people often migrate in search of higher incomes. For example, the salary of an engineer in Malaysia is quite different from Germany. Political motives also drive migration, for example, due to persecution or dissatisfaction with a particular regime. Others move for professional opportunities. Athletes or IT specialists, for example, may find better chances to realize their potential in different countries.

For many migrants, the ultimate goal is the United States, a land synonymous with the “American Dream.” This country indeed offers vast opportunities to people with skills, talent, and determination.

There are currently about 50 million migrants living in the United States, which is 15% of the total population. In this indicator, the United States is not equal in the world. Germany, which holds the second position, is significantly behind: 16 million migrants live there.

A paradoxical situation has emerged in the US: researchers predict that soon, the number of incoming migrants will surpass the country’s birth rate. In other words, migration will become the primary source of new residents.

The major migration wave in the USA occurred in the last century during the upheavals of two world wars and numerous revolutionary movements in Europe.

Migrants in the US form a significant group that many businesses find appealing to engage with. The RusRek platform is the first platform in the US created to establish interaction between expats and local companies. In addition, RusRek helps the migrants adapt to the realities of the US more quickly.

The platform uses several tools to achieve its goals, which we’ll explore below.

RusRek Website

The portal has two functions: the first is informational, and the second is communication.

The first function is that the RusRek website is a news site where migrants can find useful information for themselves. In addition, the site has a blog that consists of five categories: migration, economics, health, crimes, and news. In fact, by visiting just one site, an expat can stay updated with all the news they need to be informed about.

The second function of communication is that migrants can communicate here without any issues or encountering problems with the language barrier. Expats make new acquaintances here, plan group meetings, and so on. In addition, migrants who do not yet know English very well and understand the realities of the United States can easily and quickly order services, from furniture transportation to legal assistance.

RusRek Radio Station

Operating on the 96.3 FM frequency, this radio station is an excellent resource for migrants. By turning on this frequency in his car, a migrant can receive all the news they need. Radio hosts talk about the latest events in the USA, post-Soviet countries, European countries, etc.

The station also announces upcoming cultural, sports, and political events. Listeners can learn about football matches, concerts, festivals, exhibitions, and conferences.

Healthcare is another focus area. Hosts discuss US medical insurance systems, new treatment methods, and disease prevention.

To help expats relieve stress from time to time, radio hosts tell light stories about tourism, interesting countries, famous people, etc. RusRek understands that migrants who have just changed their country of residence are almost always tense, so they need to be allowed to relax periodically.

RusRek Printed Edition

For those who don’t frequently use the internet or listen to the radio, RusRek offers a print newspaper available at New York City subway stations. This publication provides another excellent source of information for expats.

RusRek’s Offerings for Businesses

RusRek is not just an assistant for migrants but also a valuable partner for companies wishing to engage with this group. Here are some of the services RusRek provides to businesses.

• Market research: The platform conducts in-depth research to deliver valuable statistical data about migrants’ interests and needs.
• Comprehensive promotion: RusRek can manage all aspects of promoting a company’s product or service.
• Advertising opportunities: Businesses can post free commercial advertisements on the RusRek website. This service costs absolutely nothing.
• Targeted campaigns: RusRek knows how to design campaigns that help promotional messages reach the right audience.

Published by Joseph T.