New division reinforces the company’s vision of building premium intellectual property across film, television, publishing, music, and digital media.
Malik Davis, CEO and Founder of Upscale Productions announced the launch of Upscale Latino, a new division dedicated to developing and producing premium Latin-inspired entertainment across multiple platforms. The expansion represents another major milestone in the company’s evolution as it continues building a diversified entertainment enterprise focused on creating culturally authentic intellectual property with global appeal.
Leading Upscale Latino is acclaimed producer and creative executive Liana Mendoza, who has been appointed President, Upscale Latino. Mendoza will oversee the division’s creative vision, content development, talent relationships, and strategic partnerships while building a slate of original projects that celebrate the richness and diversity of Latin culture.
“Great entertainment companies don’t chase audiences, they build lasting relationships with them through authentic storytelling,” said Malik Davis, Founder and CEO of Upscale Productions. “The launch of Upscale Latino reflects our belief that the future of entertainment belongs to companies willing to invest in culture, creators, and intellectual property that transcends platforms and generations. This is more than an expansion; it’s another step toward building one of the industry’s premier independent entertainment companies.”
The division’s inaugural franchise will be The Brown Family Diaries, an original multimedia property designed to expand across publishing, music, and premium scripted entertainment.
The franchise begins with a forthcoming book written by bestselling author Blake Karrington, developed and co-authored by Mendoza, and supported by a built-in social audience of more than 2.5 million followers. The property will continue with The Brown Family Diaries: Origin, a 60-episode scripted vertical series, followed by an original soundtrack from Universal Music Group (Chamber Studios) featuring music from Sleepy Brown of the legendary production collective Organized Noize, whose work has helped define generations of music through collaborations with Outkast, TLC, Ludacris, En Vogue, Big Boi, and many others.
With a growing library of more than 1,000 intellectual properties, Upscale Productions is uniquely positioned to identify stories that have already demonstrated audience engagement and transform them into scalable entertainment franchises spanning streaming, film, television, publishing, gaming, live experiences, merchandising, and consumer products. This franchise-first approach creates multiple opportunities for long-term audience engagement while maximizing the value of every intellectual property the company develops.
The launch of Upscale Latino also expands the company’s reach into one of the world’s most influential consumer markets. Together, Black and Latino consumers represent more than $4.4 trillion in combined buying power, making authentic multicultural storytelling one of the most significant growth opportunities in the entertainment industry today.
“As an Afro-Latina, I’ve experienced firsthand the cultural connection that exists between our communities,” said Liana Mendoza, President, Upscale Latino. “Upscale Latino is about honoring those stories with authenticity while creating opportunities for creators whose voices deserve to be seen and heard around the world. We’re not just building projects, we’re building franchises and creating cultural impact.”
The announcement further reflects Upscale Productions’ long-term strategy of building specialized divisions focused on high-growth audiences while maintaining a unified vision of creating world-class entertainment rooted in culture, authenticity, and premium storytelling.
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