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Public Relations is more than just achieving global recognition. It’s a craft of telling gripping stories, molding memorable impressions, and transforming the unnoticed into desirable subjects. Amidst the industry titans from nations like the US, France, Italy, and more, stands Nexxt PR, a gem from Brazil, competing at par with these giants. Established ten years ago, Nexxt PR went through a major shift in 2020. Even during the pandemic’s uncertainty, they chose to shut their physical office, transitioned to an entirely digital, international setup, and broadened their client base. Now, they’re not just growing but are also adding global expertise to their workforce.
From its origins in Brazil, Nexxt PR has reached out to capture a global audience. Proving its international proficiency, a significant 60% of its operations cater to overseas clients, while the rest remains dedicated to the vast Brazilian market.
Leading this international foray is Marco Fernandes, the charismatic CEO of the agency. His depth of knowledge in creating an impression in the media world is evident. Fernandes asserts, “In the PR world, our mission goes beyond merely showcasing. It’s about transformation – converting the unknown into captivating stories for the media.”
What makes Nexxt PR unique is its profound grasp of global perspectives meshed with local insights. Much of this strength comes from its talented team. With their linguistic versatility and sensitivity to varied cultures, they excel in crafting messages that have a global appeal yet retain their local essence.
Diving deeper into this harmonization, Fernandes states, “To truly succeed in the intertwined global media scenario, a mere message isn’t enough. We need a chorus of voices, proficient in various languages, yet delivering a cohesive message. This drove our focus on multilingualism, from Spanish and English to Arabic and Italian, ensuring we narrate stories that resonate universally.”
In today’s competitive arena, the real magic of PR lies in making ordinary tales extraordinary. Fernandes ponders, “The common myth about PR is its association only with publicity. However, it’s multifaceted. Our aim is to strategically position clients, turning them from casual references into dominant figures in their fields.”
Nexxt PR’s emphasis on a digital-first approach showcases this essence. When most were trying to adapt to the digital age, Nexxt PR was leading it, making inroads from Europe to the AmericasBut their strength isn’t restricted to digital acumen or language skills. It stems from a genuine appreciation of personal stories and the ardor to shape them. Fernandes shares, “Each person, each enterprise possesses a tale that demands to be shared. We bring it out, polish it, and display it in a way that lingers in memories.”
But what truly defines Nexxt PR is its dedication to perfection, the drive for novelty, and an ambition that ceaselessly expands horizons.
In the ever-shifting PR landscape, where adaptability is prized, Nexxt PR isn’t merely adapting; it’s pioneering. Their global mindset, matchless expertise in shaping perceptions, and a knack for spotlighting the underrated, sets them apart. Nexxt PR doesn’t just steer the narrative; they become it. Their knowledge and fervor are revolutionizing the public relations domain.
Their impressive roster boasts names like the renowned Mexican actress Maite Perroni, influencer Georgina Rodriguez, model Victoria Jancke, musician Austin Mahone, and actor Chase Coleman, along with a diverse array of actors, businesspersons, influencers, and corporations.
See our exclusive interview with Marco Fernandes:
Interviewer: Marco, Nexxt PR has seen a remarkable evolution in recent years. What’s the core philosophy behind this growth?
Marco Fernandes: The cornerstone of our growth is deeply rooted in strategic foresight and adaptability. We believe in not just reacting to industry changes but anticipating them. By understanding global trends, socio-cultural shifts, and technological advancements, we position ourselves and our clients at the vanguard of the PR industry.
Interviewer: With the digital transformation sweeping industries, how has Nexxt PR approached this shift?
Marco Fernandes: Digital transformation isn’t merely about tools or online presence; it’s about a mindset. At Nexxt PR, we harness technology as an enabler, not as an end. Our strategy revolves around understanding human narratives and then using digital mediums to amplify, refine, and innovate these stories, ensuring they resonate authentically on a global scale.
Interviewer: Speaking of global, how do you ensure that Nexxt PR remains locally relevant while expanding its global footprint?
Marco Fernandes: Being globally active and locally relevant is a delicate dance. It’s about blending universal principles with local nuances. Our team’s multiculturalism and linguistic diversity are our strengths. We make it a priority to understand the cultural, economic, and social intricacies of every market we operate in, ensuring our narratives are both universally appealing and locally resonant.
Interviewer: Strategy often implies a long-term vision. Where do you see Nexxt PR in the next decade, and how are you preparing for that vision?
Marco Fernandes: Ten years from now, I envision Nexxt PR as a global nexus for PR innovation, seamlessly integrating traditional PR values with modern digital narratives. We are investing heavily in continuous learning, technology, and cultivating partnerships across diverse industries. We’re not just preparing for the future; we aim to shape it.
Interviewer: Marco, there’s often a perception that PR agencies mostly work with established brands and well-known figures. How does Nexxt PR’s experience differ when working with big names versus newcomers?
Marco Fernandes: That’s an insightful question. Working with established brands or celebrities often means amplifying and refining an existing narrative. These clients have a legacy, and our role is to ensure that this legacy evolves with time, remains relevant, and connects with their target audience. On the other hand, when we work with newcomers or lesser-known enterprises, it’s like sculpting from a raw block of marble. We have the privilege and challenge of creating their initial impression, understanding their core values, and presenting them in a way that the world takes notice. Both require distinct approaches, but they are equally rewarding.
Interviewer: Do you find that the strategies differ when representing someone already in the spotlight versus someone aiming for recognition?
Marco Fernandes: Absolutely. For those already in the spotlight, the strategy often revolves around maintaining their image, capitalizing on their strengths, and navigating any potential challenges or controversies. There’s a certain predictability with established names, given their history and public familiarity. Conversely, with newcomers, it’s about building a strong foundation. The initial narrative is crucial. It determines how they will be perceived in the long run. Our strategy for them is centered on highlighting their unique propositions, values, and stories, making them stand out in a saturated market.
Interviewer: Lastly, which do you find more challenging: Introducing a new name to the press or maintaining the reputation of an already well-known figure or brand?
Marco Fernandes: Both come with their unique sets of challenges. Introducing a new name requires a lot of groundwork. We’re presenting someone or something new to a market that might be skeptical or indifferent at first. It demands creativity, tenacity, and an in-depth understanding of what makes them unique. Maintaining the reputation of a well-known figure or brand, on the other hand, requires constant vigilance. The stakes are high because they have much more to lose. Any misstep can have significant repercussions. In essence, while the former is like launching a rocket — requiring immense initial energy — the latter is akin to piloting a cruise ship, ensuring it stays on course amidst various challenges. Both are demanding in their own right, but that’s what makes PR such a fascinating field.
