In our emerging digital era, branding is king. Many companies have elevated the game through visual imagery, stunning iconography, and modern branding elements that have captivated today’s market. The rise of Web2 paved the way for innovation within the industry, and nowadays, as Web3 technologies enter the market, many companies are looking to make a seamless transition. Max Mao is leading the charge toward Web3, pushing the boundaries of modern visual design and ushering in a brave new world of possibilities.
Max Mao is a Toronto and Shanghai-based visual artist who has formulated numerous branding strategies in the gaming, music and tech space. The talented artist has collaborated with renowned partners such as Star Atlas, Gameover Talent, Insta360, FaZe Blaze, Kinjaz, Frank Walker, Nomad Media Club, and Ink Entertainment. Max constantly pushes for innovation with every endeavor. Most of his works are experimental pieces that emphasize his visionary talent and sheer artistry.
“Growing up in a traditional Chinese household, being a digital artist had never been perceived as a prestigious career path. “Get a real job that’s stable” was something I used to hear all the time,” he shared. “But with the fast changing media landscape, there is nothing that is stable. The conventional career approach is simply outdated. The uncertainty of exploring and capitalizing on your passion is so beautiful. I hope to inspire the next wave that being a digital artist is something to look forward to.”
Plucking his inspiration from science fiction, fantasy, and postmodern art, Max Mao crafts visually distinct art pieces that introduces the general public to modern technological advancements. His artwork, “The Last Drone,” captivated many digital art enthusiasts all around the world. The piece sold for 3.61 ETH, roughly valued at $9,000 at the time.
With the digital frontier ahead of us, Max Mao has devoted much of his skills and talent to bring his clients closer to the world of Web3. As more and more companies make the inevitable transition to Web3, Max firmly understands the many visual challenges that might arise.
With this in mind, the esteemed digital artist has taken extra steps to prepare branding strategies to help individuals and organizations achieve massive success through visual rebranding. “Industries have slowly adapted to the technological era, most particularly the gaming and music scene, but they don’t have the strategy to transition themselves towards the digital age. Thus, I am helping them rebrand visually that is most fitting to today’s trends in the market,” explained Max.
Throughout his entire career, Max Mao has cultivated a pristine reputation in the digital branding industry. He has aided numerous brands in transitioning to the modern tech era and has pushed for better working conditions for artists. In fact, Max champions artists’ ownership rights, bringing the power back to the creators rather than those they serve.
The current trend of Web2 visual branding allows corporations to earn an artist’s work, alienating the artist from their own intellectual property. Max Mao witnessed the many adverse effects of this issue, which is why he is adamantly pushing for his advocacies to help artists enjoy their rights and take back what is theirs. Utilizing his massive influence and platform, he hopes to revolutionize the industry to improve it for artists and creators. “There should be a power shift. Artists should be in complete control of their work,” Max explained.
Ultimately, Max Mao is positioned to become one of the powerhouse individuals all across the digital world. In the near future, he hopes to continue marching down the path of success by introducing innovative strategies to the digital branding industry. Max has already made an indelible mark in the industry, and it’s exciting to see where he will end up in the years ahead.